The sense of humor, ingenuity, and drive possessed by everyone I’ve met is what motivates me as much today as it did in the beginning.
I’m a co-founder of Appconomy, Inc., where I also serve as VP of marketing. I’m also an adjunct professor in the Digital MBA program for St. Edwards University.
In addition, I operate the management advisory services group, BroadBrush Ventures, through which I manage investments in unique small businesses, as well as perform strategic marketing and promotion projects for innovative product and services.
Previously, I served for nearly a decade as an executive for nGenera Corporation (now Moxie Software), a venture-backed enterprise 2.0 software and services company, as director of information technology for Bridgepoint Consulting LLC, the top accounting and finance management consulting firm in Central Texas, and as president of Perceptive Sciences Corporation, a leading U/X design and research firm.
I began my career with Arthur Andersen’s Management Information Consulting Division, or MICD (later, becoming the core of what is now Accenture) followed by PricewaterhouseCooper’s consulting group (now part of IBM Global Services) where, in both cases, I specialized in advanced technologies.
At MICD/Accenture, I was part of the team that developed the firm’s first commercial, PC-based manufacturing software. I continued the work in advanced technologies at PwC, where I prototyped add-ons to the firm’s pioneering, PC-based ExperTax expert system.
In the late 1980s, I was among a small handful of founding shareholders of BSG Corporation, a start-up, client/server systems integrator. Through much of the 1990s, BSG emerged as among the largest, most innovative of the new generation of IT services companies.
I served BSG as the chief executive of two of its business units, director of firm-wide HR and IT, and ultimately managing director of BSG’s marketing communications group when BSG was acquired in 1996 for $350 million.
I was instrumental in obtaining prominent coverage for BSG by media and analysts, including the New York Times, Fortune magazine, Fast Company, Gartner Group, Forrester Research, and author Geoff Moore’s Inside the Tornado, the follow-up to his landmark Crossing the Chasm.
Upon leaving BSG in 1996, I became active in both new business ventures and community consulting. I served for a year as the full-time CEO of the non-profit Easter Seals-Central Texas organization, serving 22 counties, including Austin and much of central Texas.
In 1997, I was recognized by the Austin American-Statesman as one of the “Heroes Among Us” for my charitable work and as one of the outstanding “Austinites Under 40” by the Young Men’s Business League and the Young Women’s Alliance in their first annual awards ceremony. (Perhaps my greatest claim to fame is my fellow inductees that year, which included among others Michael Dell, Mike Judge, and Lance Armstrong.)
In 1999, I co-founded and served as chairman of the board of Knowbility, Inc., a recipient of the Peter F. Drucker Foundation’s Special Recognition award as among the most innovative non-profit programs in the country.
In 2002, I co-founded the Austin Clean Energy Initiative (ACE) with Richard Amato and Chip Wolfe to promote the clean energy industry, which was later adopted by the Greater Austin Chamber of Commerce as a vibrant new economic cluster for the Central Texas region.
I have also served as a member of the Austin Community Foundation board of governors, as a founding member of Austin Social Venture Partners, as a member of the board of directors of AMOA-Arthouse, as an advisory council member of SXSW Interactive, and as a member of the business advisory council for Earth Share of Texas, among other organizations.
In 2011, I was recognized by the greater Austin chapter of the Association of IT Professionals with its Community Leadership Award for my work on behalf of the IT profession among business, civic, and non-profit groups.
I graduated from Howard Payne University, receiving a BS in Economics, summa cum laude, where I was a Hatton W. Summers Scholar and the Outstanding Male Graduate of the Douglas MacArthur Academy of Freedom.
I continued on to graduate school at Texas A&M University, receiving a MBA in Business Computing Science, with honors. I am also a proud almunus of the Leadership Austin class of 1996-97 and a graduate of the Leadership Development Program of the Center for Creative Leadership.
I am an award-winning writer, having authored or produced nine technology & business books and dozens of articles, for publications like Computerworld, eWeek, and NetworkWorld.
Feature Articles, Quotes & Columns
For more than twenty years, I have written articles (including buyer’s guides, test center reviews, feature stories, and op-ed pieces) for many national and local computer industry trade magazines and business periodicals (both print and online editions), including: Austin American-Statesman, Austin Business Journal, Computer Systems News, Computerworld, Houston Business Journal, Houston Professional Review, LAN Magazine, LAN Times, localbusiness.com, NetWare Technical Journal, Network World, Office Technology Today, e/PC Week, PC World, Product Marketing Magazine, and Sybase Technical Magazine.
My “Introduction to Client/Server Computing” Blue Book for the international Society of Manufacturing Engineers (an organization with over half a million members in 70 countries) was awarded “Best Blue Book of the Year” designation in 1996.
In the early- and mid-90s, I served as a monthly columnist for two magazines.
- Houston Computer Currents magazine, focusing on practical application of various PC and network technologies and services for small and mid-size businesses
- LAN Technology magazine’s “Up & Running” column, focusing on advances in network computing technology and their impact.
Guengerich, S. (2010) Think Lobal, Act Glocal: Seven Steps to Help You Make Strategic Community Investments that Strengthen Your Company in the New Century. Austin, TX: Lulu.com.
Guengerich, S., Graham, D., Miller, M., McDonald, S. (1996) Building the Corporate Intranet. New York: John Wiley & Sons.
McCann, J.T., Guengerich, S., Ruef A.T. (1995) NetWare Supervisor’s Guide. (6th edition) New York: M & T Books/MIS Press.
Guengerich, S., Schussel, G., (1995) Rightsizing Information Systems. (2nd edition) Indianapolis, IN: SAMS Publishing/Prentice Hall.
Smith P., Guengerich, S. (1994). Client/Server Computing. (2nd edition) Indianapolis, IN: SAMS Publishing/Prentice Hall.
Additional credits include:
- The NetWare Programmer’s Guide (editor),
- Enterprise-Wide Networking (series editor),
- Advanced PowerBuilder 4.0 (producer),
- Microcomputers in Government (contributor).
In addition to English, my books have been printed in six other languages: German, Italian, Japanese, Korean, Portuguese, and Spanish.
You can find my books on Amazon.com, as well as other personal favorites on my Amazon Associates program page – enjoy!
I had a publishing leadership role with two print newsletters in the 1980s and 1990s.
NetWare Advisor (1988-1992) – “The Independent Journal for NetWare Management.”
The NetWare Advisor was a monthly technical journal for LAN administrators, systems managers, consultants, applications developers, and power users of Novell NetWare and related third-party products.
It had a global readership, with subscribers on every continent. Further, its content was licensed, translated to Japanese Kanji, and distributed by a division of Softbank.
I was a co-founder and editor-in-chief. The publication was sold to Ziff-Davis Publishing in April 1992.
IntegratioNews (1990-1996) — “The Quarterly News Publication for Information-Driven Executives.”
IntegratioNews covered news and features about how to take advantage of advances in client/server computing technology and how to integrate mission critical systems in a rapidly changing business and technology environment.
I was a co-founder and served as editor-in-chief. The publication was integrated into the corporate communications group of PerSe Technologies (now McKesson, NYSE: MCK) after its acquisition of BSG.
I am a frequent speaker, with past talks featured at major industry conferences like Comdex, Networld+Interop, and Internet World Australia, as well as annual conferences for Gartner Group’s Dataquest and Forrester’s Meta Group.
A partial list includes the following appearances:
- AppJamm-Chengdu, Closing Ceremony Speaker, April 2013 (Chengdu, Sichuan Province, China)
- Global Mobile Internet Conference-Silicon Valley, October 2012 (San Jose)
- App Dev Conference, October 2012 (San Jose)
- Chinaacelerator 10×10, August 2012 (Shanghai)
- Lean Startup Machine/Techyizu, Keynote Speaker, June 2012 (Shanghai)
- Farm Credit Bank of Texas Annual IT Roundtable, November 2011 (Austin)
- Technology Advisory Group, October 2011 (Austin)
- Social Media Club of Austin, October 2011
- InnoTech Austin, Nov 2004, Oct 2011 (Future of Mobile)
- InnoTech Dallas, May 2011
- SXSW Interactive Conference, March 2003, 2006, 2007, 2011, 2012
- Launch, February 2011 (San Francisco)
- University of Texas-Austin, 1997 to 2010 (multiple guest lecturer talks, Schools of Business, Communications, Information)
- LBJ School of Public Affairs at UT-Austin (Collaborative Applications), March 2010
- CoSN Annual Conference (Education in the Era of Pervasive Personal Identities), March 2010 (Washington, DC)
- Texas K-12 CTO Council (Web Technologies: Portals, Policy & Social Networking), February 2010 (Austin)
- Austin Technology Council, Sep 2001 (Marketing), Feb 2004 (Benchmarking), Nov 2004 (Persuasion), March 2009 (CIO/CTO Roundtable-Recruiting/retaining talent)
- Imagine That Workshop 2008 (keynote), August 2008 (Kansas City)
- Interactive Austin (keynote, inaugural conference), June 2008
- Metropolitan Breakfast Club, June 2002 (Clean Energy) and August 2003 (Competitive Usability), February 2008 (Innovation)
- CIO Summit/Austin IT Executive of the Year Awards, Oct 2006 (IT Governance) and Nov 2007 (Enterprise 2.0)
- The Institute of Internal Auditors chapter meeting, April 2006 (Fort Worth)
- Project Management Institute chapter meeting, March 2006 (Austin)
- Government Technology Conference Southwest, January 2006 (Austin)
- University of Houston Tech Expo, Accessibility Track (keynote), October 2005 (Houston)
- Conference on Philanthropy, October 2004 (Charleston, SC)
- American Marketing Association, Sept 2003 (Austin)
- President’s Comm. of Advisors on Science and Tech.-Dist. Energy Workshop, August 2002 (Austin)
- Peter F. Drucker Foundation Leadership Conference, November 2001 (Beverly Hills)
- Mitsubishi Electric America Foundation Annual Meeting, October 2001 (San Jose)
- Council on Foundations Corporate Community Involvement Conference, July 2001 (Boston)
- ChariTECH by Applied Materials, 1998, 1999, Oct/Nov 2000 (Austin, Portland, and Richmond, VA)
- Rio Grande Valley Economic Summit, 2000 (Laredo-Mercedes, TX)
- Leadership Austin workshops, 1999 (Social Equity), 2000 (Digital Divide)
- Association of Internet Professionals, August 2000 (Austin)
- Internet World Australia, CRM Track Keynote, June 2000 (Sydney)
- Internet Developers Exchange of Austin (IDEA), May 2000
- Department of Labor, National Skills Summit, April 2000 (Washington, DC)
- Society of American Business Editors and Writers 2nd Tech Conference, October 1998 (Austin)
- Young Men’s Business League of Austin, February 1998
- Meta Group’s Metamorphosis Conference, May 1996 (San Francisco)
- DCI’s Internet Showcase, Track Keynote, January 1996 (Boston)
- Dataquest’s ServiceTrends Conference on Systems Integration, October 1995 (Orlando)
- Comdex, November 1992 (Las Vegas)
- Networld+Interop, 1988, 1989, 1990, 1991 (Dallas and Boston)
- Brainshare by Novell, September 1990 (Provo, Utah)
- And many others, including: the Association of IT Professionals (formerly DPMA), IBM’s Common User’s Group National Conference (New York), Information Center Management Association (Houston), American Production and Inventory Control Society (Omaha and Lubbock, TX)