Strategic Community Investment

We’re hosting a party in two weeks and we want you to join us! The party is actually a community reception at the Austin Museum of Art (AMOA), in downtown Austin, with dual objectives.

One objective is to celebrate the opening of a new exhibit at the museum this month, by celebrated mixed media American artist, Romare Bearden. (Related footnote: I’m proud and humbled to say that I’ve been newly elected to AMOA’s board of trustees…all the more reason to want to show off the Museum’s collection and exhibits!)

The other objective is to celebrate the launch of a new book I’m working on. Come to the reception and – in addition to viewing the new exhibit while enjoying food & drink – you’ll also get a first edition copy of the book.  Register on the Eventbrite page:

The book is my first in nearly 15 years. I’ve authored, edited, and produced eight others – all on information technology and management. And while this new book certainly incorporates technology trends and ideas, the central theme of the book is different.

Instead of technology, the central theme for this book is “strategic community investment.” Strategic community investment is the phrase I’m using to represent a company’s deliberate, planned engagement with a community cause or causes.

The mission of the book is to present the case that a culture of strategic community investment produces powerful economic benefits to company from the very start.

To illustrate with a figure, the book presents the case that allocating some portion of your spend to reach a percentage of customers and key stakeholders through community-appropriate causes – illustrated by the circle and arrows in the middle – produces results that are as good or better than the results achieved without.

The inspiration for the book, which in full disclosure is presently more of a book-length essay at 64 pages (I’ve taken to calling it a primer or decision-making guide), comes from my combined experience in high-growth, primarily technology product & service ventures and in non-profit management and foundation board work.

I’ll be posting more about “strategic community investment” in the coming days and weeks. As always, let me know your thoughts.