Might As Well Face It…

BAILEYS FINAL DECK 0201.pptxI’ve just completed my eleventh book, Naturally Caffeinated: Addicted to Entrepreneurship. You can download it by clicking on this link.

It’s the eighth book that I’ve authored in whole or part. For the other three, I served as the producer and/or editor.

This book is different than the earlier ones in my career in two ways:

  1. It’s the first one made available as an Ebook first, with a print edition planned second (more on that later…), and
  2. It’s only the second book I’ve self-published.

The last time I self-published was five years ago, when I produced a book on Strategic Community Investment. Now, as then, I went with a small-format book for the express purpose of getting a core kernel of thought in distribution, to be later followed by an expanded, enhanced version.

NCtheCommunityIn fact, the plan this time was to do something a bit more collaborative.

So, I worked with an Austin-based publishing platform called Weeva to produce The Community Edition of the book.

For the next 60 days, until mid-August, we plan to solicit lessons learned, advice, and personal reflections to be contributed to The Community Edition from experienced entrepreneurs, as well as first-time founders, from Austin and around the world.

Then, in mid-September, Weeva will produce a beautiful, print version of the book, available for purchase…not unlike the one in the picture above.

What is the book about, with a title like Naturally Caffeinated: Addicted to Entrepreneurship, you may ask? For the answer to that question, I invite you to read “More About the Ebook” on its website.

In the meantime, suffice it to say, the title reflects a sentiment akin to that of Robert Palmer’s infamous GQ-rock hit, with alteration: “Might As Well Face It, I’m Addicted to Entrepreneurship.”

twitter-addicted-to

Pick a Title for My Entrepreneurship Ebook

coffe-stain-typographyI’m working on the draft of a new Ebook.

It’s a quick, easy read of lessons learned from my years as an entrepreneur…the reading length will likely be less than 100 pages.

Most people that know me a bit, know I enjoy coffee.

So, with that as a personal thematic backdrop, I’m narrowing in on titles that link back to coffee. Here are the top three candidates for the Ebook’s title:

  1. “Naturally Caffeinated: When You’re Addicted to Entrepreneurship”
  2. “I Like My Startup Like My Coffee: in the Black”
  3. “5 AM Clarity: Reflections from the Day’s 1st Cup of Coffee”

Consider this request to be a lot like the SXSW panelpicker, if you’ve ever participated in that polling.

Your choice will comprise about 1/3 of the decision making process, with another 1/3 being close advisors/sponsors, and a final 1/3 being my own judgment call. So, your vote definitely matters!

Just drop it into the comments below, tweet it to me, or email me using the Contact page form. Clever themes and variations, as well as wholly new suggestions, are welcome.

Thanks! And, I’ll let you know when it’s available…should be sometime in June.

Seven amazing business books: Part 3

This is the last post in my series of seven amazing business books that you probably haven’t read. If you’ve been following me, you’ve caught the wistful but inevitable nod I have to give to the decline of the printed word. Yet, just because printed books are disappearing, our population’s hunger for content isn’t.

For example, according to a January 2010 Kaiser Family Foundation report, the total amount of mobile, digital connectivity is up for kids – to over 7.5 hours per day. The study’s authors didn’t believe this result would be possible, because of the large amount of content that kids were already consuming a few years earlier, during the previous survey.  The report goes on to say that they actually pack over 10 hours of content into the day, but it’s consumed in less time than that, because of multiple screens or feeds running at the same time.

So, my hope is that the great content in these favorites of mine and the other great books of the past and future will continue to live on, providing the answer to our search for knowledge in videos, rap mp3s, and who knows what else. There certainly seems to be a hunger for it. With that, I offer the final two books.

The Entrepreneur’s Manual, by Richard White (Chilton Book Company, 1977) – you can take your Tom Peters, your Jim Collins, your Gary Hamels – all tremendous thought leaders in their own right – and line them up on your desk to read “what it takes” to be a successful entrepreneur. Or, you can take White’s straight-talking, unconventional, pre-IBM PC/Apple II tome and have the most comprehensive, single guide written in the past 33 years and counting on starting and/or running an entrepreneurial enterprise.

I actually first got this book on loan from colleague and mentor, Steve Papermaster, a long time ago and kept it on “indefinite loan” for many years. Then, I found a copy through one of Amazon’s bargain/rare books sources and released Steve’s copy back to him. Are the technology, global economy, and other time-bound references in it dated? Of course they are. Heck, if you are 30 years old or younger and reading this blog post, you weren’t even around when the book was published.

But, I love the spirit and timeless truths that White captures in his chapters about purpose, team, finances, customers, etc., etc. It’s a real treasure and highly recommended.

Marketing Management, by Philip Kotler (Prentice Hall, 2008) – Last but not least, this one is kind of a trick, for a couple of reasons. First, while it’s likely that you’ve never read this book during your professional career, it’s very possible that you read this book if you’ve ever taken any graduate classes in business (and possibly even undergraduate). Because it is, far and away, the most widely used graduate-level textbook for marketing in the world.

Second, it’s actually the most recently updated book, in its 13th edition now, revised and printed in 2008. However, the first edition was published by Professor Kotler in 1967 and set the course for what is the bible of American (and arguably global) marketing.

In terms of pure, true reference use – i.e., reaching over to grab a book, flipping through the index or table of contents, and re-reading a section of explanation, instruction, or commentary – I have gone back to this book more than any other on the list.

So, that’s my list of seven amazing books you’ve probably never read. I hope you enjoyed it and, perhaps, even looked one or more of them up to see if you might want to read them too. Cheers!